Sales Training Modules

The following training modules are only a sampling of our most popular
options. Modules can be customized to meet the needs of your organization.

Sales 101

The basic foundation for all sales training. We walk through every stage of the sales funnel. Everyone has different opinions on the process; but the fundamentals are the same regardless of the company or industry.

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Major Account Sales Training

Calling into the biggest accounts in the world require confidence and a clear strategy. This module is high level and for experienced sales professionals.

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Strategic Account Selling

Building relationships with existing clients to transform them into key strategic accounts is a crucial component of any sales strategy because selling to an existing account is much more profitable and predictable than trying to win new business.

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quotes

Leadership and Guidance! Working with WBG was what we needed when we needed it. We continue to check in years after they completed our training.

– Cynthia, VP Sales

 

C Suite Prospecting

C-Level executives are extremely busy so in order to reach them, you have to be where they are. A multi-channel contact strategy is absolutely essential when selling to the top level, so use phone, email, and social all at once. Consistent, timely messaging also builds name recognition for both you and your brand.

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High Call Cadence

A sales cadence is the sequence of actions you take in the hopes of closing a sale with a prospect. It includes every contact attempt a salesperson makes with a prospect, including emails, phone calls, voicemails, and social media interactions.

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Account Management

Account management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients business and grow those opportunities. They accomplish these objectives by learning what their clients goals are and helping their clients achieve them.

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quotes

We have worked with Rebecca and Tracy for years. They hit the mark on timing, and also provided the resources to ensure the project gets done.

– Randy, President

 

Territory Management

Territory management is a customer group or geographic area over which a sales team has responsibility. We review the easiest way to develop territories through geography, sales potential, sales history, vertical markets or a combination of these factors.

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Why is Sales Training Important?

 

The old saying goes, “There is never a good time for employee training”, and our manager side tends to agree. However now more than ever, companies have to invest in their employees.

When a company invests in sales training, it helps to close skill gaps, improves the customer experience and motivates sales teams. Today there is quite a bit of uncertainty about “what will happen to my job” or “how do I navigate what is going on right now”. Investing in your teams shows employees that you are dedicated to their success and shows that you care. It demonstrates a commitment to the employees and it creates a competitive advantage for your organization and improves existing sales skills.

If you are investing in the future and preparing for a new business world after COVID 19; you can’t afford not to invest in employee training.

Frequently Asked Questions

How much does WBG charge for corporate training?
Corporate training is usually a total bust. Been there done that so many times as a client. It’s usually cookie cutter material that has been used for hundreds of other clients. WBG conducts a thorough analysis and custom builds all the material and modules specifically for each client. The material is owned by the client to use for future training etc. Pricing is determined by the scope of the training project.

What makes WBG’s corporate training different?
We have lived it for over 30 years. We have been on both sides of corporate training; receiving it, and delivering it to thousands of sales reps, managers and executives. We develop clear strategic programs that are clear and easy to understand and keep it light enough so it’s fun and exciting to get through. The old saying is “there is never a good time for training”; we don’t disagree, so we keep time as a critical factor in our training.

What are the best topics to cover in training?
Great question. It depends. It depends on what current challenges your organization is faced with right now. A remote virtual skill set is super popular right now. But we don’t think it takes a whole module to train that. Most of our clients like to start with Sales 101 move into High Call Cadence, Territory & Time Management, and end with High-Level Strategic Account Selling. That combination includes a ton of information but if your team even absorbs half of it; they will kill it in 2021.

Find out if we’re a good fit for your organization

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