Sales Training Modules

The following training modules are only a sampling of our most popular
options. Modules can be customized to meet the needs of your organization.

Sales 101

The WBG Sales 101 training is the foundation of success for any sales professional entering the dynamic realm of selling. This foundational training goes beyond the rudimentary understanding of products or services; it lays the groundwork for mastering essential skills and techniques for effective sales interactions. Our training provides an understanding of the sales process, customer psychology, and effective communication strategies. It instills confidence in new sales representatives, enabling them to navigate initial client meetings, handle objections adeptly, and close deals with finesse. By partnering with WBG, we will ensure that your sales teams are equipped with the fundamental tools necessary for success, setting the stage for long-term growth and client satisfaction.



Major Account Sales Training

Wood Business Group embraces the significance of specialized training for major account sales teams in the complex world of high-stakes B2B transactions. Major account sales demand a unique skill set, strategic thinking, and an intricate understanding of both the client's industry and their specific needs. WBG training enables sales professionals with the ability to navigate complex decision-making processes, negotiate effectively at the executive level, and orchestrate cohesive sales strategies that align with the client's long-term goals. The WBG approach instills a consultative mindset, enabling sales teams to position themselves as strategic partners invested in the success of their clients.



Strategic Account Selling

The WBG strategic sales training hones in on the specific tactics and approaches essential for aligning sales efforts with overarching business goals. Our training provides sales professionals with the ability to identify and prioritize high-value opportunities, tailor their approaches to diverse client needs, and execute targeted sales strategies. By fostering a deep understanding of market dynamics and competitive landscapes, the WBG strategic sales training empowers teams to anticipate challenges, adapt to changing circumstances, and capitalize on emerging trends. We believe in a results-oriented mindset, emphasizing not just the art of selling but the science of achieving measurable outcomes. 




Leadership and Guidance! Working with WBG was what we needed when we needed it. We continue to check in years after they completed our training.

– Cynthia, VP Sales


C Suite Prospecting

The WBG approach to navigating through the intricate landscape of executive decision-makers C-suite prospecting in sales presents an intimidating set of challenges. Securing buy-in from C-suite executives demands a refined approach. Wood Business Group knows that the challenge lies in crafting a pitch that not only resonates with their strategic priorities but also demonstrates a profound understanding of their industry challenges. Gaining access to C-suite professionals require a delicate balance between persistence and respect.  The decision-making dynamics within the C-suite demand a deep level of preparation and a customized value proposition that addresses their specific pain points. Building and maintaining credibility is paramount, as C-suite executives often engage with sales professionals who bring genuine expertise and insights to the table. 


High Call Cadence

At Wood Business Group, we understand that maintaining a high call cadence is synonymous with staying top-of-mind and driving consistent engagement. The frequency of calls not only maximizes the chances of connecting with potential clients but also demonstrates persistence and commitment. A high call cadence is not just about quantity; it's about consistently building rapport, understanding client needs, and fostering meaningful connections. It creates a rhythm that propels sales efforts forward, ensuring that pipelines are vibrant, and conversions remain steady. WBG is known for their insistence that call cadence is the lifeline of proactive and effective sales outreach, driving success in a competitive marketplace.



Account Management

Account management is the hub of sustainable success in sales, providing the crucial bridge between acquiring customers and fostering lasting, mutually beneficial relationships. Beyond the initial sale, effective account management ensures customer satisfaction, loyalty, and the potential for upselling or cross-selling opportunities. Wood Business Group understands that leveraging technology for account management is paramount. Our training incorporates Customer Relationship Management (CRM) systems and advanced analytics to empower sales professionals to gain deep insights into client behaviors, preferences, and historical interactions. We use technology to not only streamlines routine tasks but also enable personalized communications and strategic planning.




We have worked with Rebecca and Tracy for years. They hit the mark on timing, and also provided the resources to ensure the project gets done.

– Randy, President


Territory Management

Wood Business Group’s territory management module is the backbone of a successful sales strategy, delineating the geographical or vertical areas that sales professionals are responsible for cultivating. Technology becomes a game-changer in effective territory management and empowers sales teams with real-time data, enabling them to visualize, analyze, and prioritize territories with precision. The WBG approach leverages technology for territory management so that sales teams can navigate complex landscapes with agility, ensuring a targeted and efficient approach that translates into increased sales, heightened customer satisfaction, and sustained business growth.



Why is Sales Training Important?


In today's dynamic business landscape, where competition is fierce and customer expectations are constantly evolving, the significance of sales training cannot be overstated. Sales training serves as the cornerstone for empowering sales teams with the knowledge, skills, and strategies essential to thrive in the ever-changing marketplace.

A well-trained sales force not only boosts individual performance but also enhances overall team productivity. It equips sales professionals with the ability to understand customer needs, articulate value propositions effectively, and navigate complex sales scenarios with confidence.

Continuous sales training fosters adaptability, ensuring that teams stay ahead of industry trends and emerging technologies. Ultimately, investing in sales training is an investment in the success and longevity of a business, as it cultivates a high-performing sales culture that drives revenue growth, builds lasting customer relationships, and positions an organization as a leader in its field.

Frequently Asked Questions

How much does WBG charge for training?
Our pricing structure is tailored to meet the unique needs and requirements of each client, as the scope and specifics of training can vary significantly. We offer customizable solutions that take into account factors such as the size of your sales team, the level of customization desired, and the duration of the training program. To provide you with an accurate and personalized quote, we will discuss your specific goals, challenges, and expectations in more detail. This will enable us to propose a comprehensive and cost-effective solution that aligns with your organization's objectives. 

What makes WBG’s training different?
We have lived it for over 30 years. We have been on both sides of corporate training; receiving it, and delivering it to thousands of sales reps, managers and executives. Our distinguishing factors lie in our unwavering commitment to delivering unparalleled value and results for our clients. What sets us apart is our personalized approach to training.  Our team of seasoned experts brings a wealth of knowledge, combining tried-and-true methodologies with cutting-edge insights to create dynamic and tailored training programs. Our emphasis on real-world application ensures that the skills acquired in our training sessions seamlessly integrate into daily sales practices, driving tangible and sustainable improvements in performance.